Social media platforms tend to post content in a way that is informative, creative, and inspiring. With the help of social media marketing, one tends to connect with more and more audiences and this makes the brand, product or company more visible and has more engagement as well. Creating content as per the needs of an audience and understanding in what ways the content can be delivered. The content is also shared among various groups that share the similar content as per your content. Sharing content, tagging, and posting can lead to brand's/product awareness.