Make sure customers can quickly find what they’re looking for using prominent action buttons or links like Compare, Like, Review, or Rate, for example. You can even provide direct links such as a clickable Contact Us form asking for basic information to make your website user-friendly. Create a strategy for keeping your site relevant from the start, and do frequent quality checks. Consider adding more material to your site to attract visitors, such as relevant blogs or other updates, but only if you’re certain you’ll be able to keep them up to date.