7 Ways Email Marketing Can Help Influence Your SEO Ranking
by Admin
Posted on 22-12-2022 01:24 AM
Email
marketing
and search engine optimization (
seo
)
work
hand in hand as they focus on delivering relevant content to the targeted user. With the right content and ctas, emails can help drive high-quality traffic to the website, increasing traffic. Though search engines do not index the emails sent by a
business
, email marketing encourages user behavior such as commenting, sharing, liking, and exploring web pages. These strategies help increase website ranking on search engine page results (serp). Hence, every marketer should devise a plan to incorporate an email marketing strategy that can influence your seo rankings and help you to increase visibility and
rank
higher on serps.
Feedback is crucial to any business. With email marketing seo , you can use feedback to help improve your site’s ranking . Have you ever bought something online or visited in store and received an email asking you to document your experience? these emails are common, and visitors receive them frequently. Businesses want to know how they are doing and where they can make improvements. Sending feedback emails will help you improve your seo ranking in numerous ways.
Part of creating an effective digital marketing strategy is finding ways to use each channel’s strengths to positively impact the others. And while email and seo may seem to be unrelated on the surface, there are plenty of ways you can use your email campaigns to boost your rankings and search visibility. Use personalization and segmentation to drive qualified traffic to your site. This will not only help you move closer to your ultimate site goals, but can also improve engagement metrics that have a positive correlation with rankings. Then, use the insight you gain from your campaigns to develop more targeted content strategies , and even repurpose top-performing emails as site content.
Email marketing supports a strong seo strategy for brands in several ways. Here are a few of the notable ones: email marketing drives new traffic to the website: the more popular a website becomes with visitors, the higher it rises in the seo rankings (and therefore visibility and brand exposure) on major search engines . That means you want to get as many people visiting your website as possible. However, that’s not the only aspect you need to look at—people also need to spend time on the website as 'time on site' is a ranking factor for google and not just visitors that click in and immediately exit the page.
As you might have guessed already, the five tips we mentioned above are not the only ways to combine seo and email marketing. Other hacks deserve to be mentioned here, particularly if you want to prepare and implement a powerful seo marketing campaign. Here are a few more things you should bear in mind: turn emails into blog posts: who says your email content is not supposed to be suitable for a website? you can easily turn emails into blog posts and publish them on your website along with many internal links. Ask for reviews : email subscribers are engaged participants who want to take action whenever they notice a good opportunity.
1. Personalize Your Email Content
Most marketing experts will tell you to build an
email
list. But what they don’t tell you is that your email list will not be as effective without proper segmentation. What is email list segmentation?
email list segmentation is the
process
of breaking your subscribers into smaller groups
based
on specific criteria so that you can send them more personalized and
relevant
emails. Rather than blasting every email to your entire email list, segmentation lets you send certain emails only to those subscribers you think will be the most interested in that content, resulting in higher conversions.
Why segment your email marketing list?
segmenting your list is proven to increase your email open rates, boost your click-through rates , and decrease your unsubscribe rates.
This is where email segmentation and crm tools really come in handy. Using demographic info from your email list, you can deliver content directly to those who are most likely to find it valuable. And in our modern email environment, that’s more important than ever: more than 65% of marketers are already leveraging personalized email content. With email polls and surveys , you can ask your subscribers what they want, build content around their needs and interests, and then deliver that content in your emails. Segmentation allows you to be deliberate about the relevance of your content, and relevance is one of the pillars of seo.
Email segmentation can come in very handy when it comes to delivering personalized content. When people receive customized content, they are more likely to find it relevant to them. This increases their chances of responding well to it. In fact, about 98% of all marketers believe that personalization has some effect on improving customer relationships. To figure out what your subscribers want, you can send out surveys or email polls. Based on the results , you can create personalized content and share it with them through emails. Additionally, these surveys can help you segment your email list more effectively. For instance, hubspot has marketing and sales blogs, among others.
An email digest is a personalized summary or combination of a couple of previous emails sent within a set timeframe (e. G. , weekly) or after reaching a set volume (e. G. , 20 emails). In the email marketing context, an email digest is like a newsletter containing a series of published blogs. Subscribers can easily access a compilation of articles that are relevant to their preferences. When they engage with the content, they boost our brand ’s reputation as a valuable resource.
The great thing about emails is that you can collect data to see how each inbound link performs. With google analytics, behavioral analytics software, and other tools, you can create and track unique tags for each campaign and each email. You should start by conducting an analysis of your target audience and creating different segments based on demographics, location, or relevant psychographic categories. You can then look at data to see how opening, click-through rates, and revenues vary from one group to another. This approach will give you a better idea of how awareness levels differ between the segments, and you’ll be able to tailor your content to each group for a more personalized experience.
2. Keep All Email Marketing Content on Your Website
Email marketing needs to be an integral part of your overall digital marketing strategy and is a key component to any digital marketing campaign , complementing your seo, paid search, social media, and content marketing initiatives. As a leading email marketing agency, outerbox knows how to create and execute a winning email marketing strategy as part of a multi-channel approach and has the in-house expertise to take your campaign to the next level.
Your email marketing needs to be versatile. You should have plenty to offer – from interesting and informative content to promotional, sales-based content. Obviously, some content will perform better than others. When it does, you aren’t just getting insight on how to structure your emails moving forward, you’re getting insight on what pages to push for higher rankings. Seo isn’t just about using keywords to make pages rank higher. It’s about being able to promote specific pages over others. Going back to our car example, let’s say you’re getting a lot more traction on your informative emails about car history and classic vehicles.
While you may not see it on the surface, email marketing also informs you the type of content your audience is looking for. Instead of taking the path everyone else is; try and focus on your audiences’ needs and likes. This automatically helps align and boost your seo results. When you have a prospective idea about a post that you are planning on making , try and shoot out a brief idea through email marketing. If the click -through rate on that email is high , it means that the audience is going to engage better with the content and is actively looking for the same.
Make digital team | july 12, 2019 every digital marketer has heard about the benefits and best practices for email marketing , and many businesses have adopted these best practices (and more) to accelerate their digital marketing initiatives. But, what about email marketing and seo? while email marketing and seo may be seen as working independently from each other — you can use email campaigns to boost your rankings and search visibility. Both are necessary to generate leads, increase engagement, and drive more quality traffic to your website .
As the premier local seo agency in singapore , we see the value of investing in email marketing. We offer outsourced email marketing services to customers so you can stay in touch with them by sharing helpful information about your products, introducing your new service and informing several promotions. However, you must know that customers might also feel stressed getting too many emails in their inboxes. Hence, we create an effective email marketing campaign through the email’s structure, attractive heading, established tracking metrics, and focused content. Want to write an outstanding email that can increase your sales by 1000%, check out our latest blogs and article on email marketing strategy .
3. Include Social Media Links in Your Email
Below are some tips on how to optimize your email marketing strategy for better seo results: include keywords in the subject line, body text, and content of your emails use relevant images in the email copy link to relevant content in the newsletter use a different subject line, body text, and content for each newsletter create a custom landing page for your email marketing campaign newsletters are more effective than social media marketing or search engine optimization . They generate higher conversion rates and more revenue.
When you send out emails to your subscribers, you have the opportunity to direct them to specific pages on your website. Remember that seo goes beyond your main webpage: you also need to consider which page you want to promote. This means that you have the opportunity to target specific parts of your website to boost its search engine ranking. For example, if you want to improve the seo on your facebook page, then include links to it in your emails. This will encourage people to visit it, boosting the seo for that specific page. This goes beyond social media : you can use it for other parts of your website, such as your store, products , or anything else.
Links from social media are also a great avenue to drive more traffic to your site and widen your reach to potential customers. By sending your best pieces of content via email marketing for seo, you are increasing the chances of your posts to be shared on different social media platforms – this is even more effective when you ask your subscribers to share your content on their own social media accounts. So, make sure to provide them with useful pieces of content that pique their interest. Also, remember that the visibility your web pages can get from social media platforms can also boost your search visibility according to the experiment conducted by hootsuite.
It doesn’t mean that you are immediately required to include all the articles that appear on your blog in a row. But only those that are most attractive to the reader. An increase in newsletter engagement will be such an amazing experience . Seeing that readers are actively responding to a specific headline or email subject line, you can use the data to create an individual article or page. Subsequently, you can invite subscribers to familiarize themselves with this content. And here you will definitely not go wrong since previous experience has shown people’s interest in this topic. An email’s value increases significantly if you add links to useful articles.
4. Maintain a Highly Engaged Email List
Most marketers are unaware of the fact that social signals are an absolutely vital part of seo. Does it sound hard to inspire people to share your newsletters or content on their social accounts? this is where emailing a highly engaged list of subscribers will do absolute wonders. A great resource is asking your subscribers to share your content instead of trying to get them on your website or trying to convince them they should buy something. This method is pretty simple but extremely effective. Most email marketing platforms / esp’s let you add sharing icons to your newsletters easily enough.
Email marketing also does this well: brand recognition. While people may not be ready to buy from you – yet — emails from you can remind them of your name and what you do well. By sending emails to your list on a regular basis, you stay top -of-mind until your audience is ready to purchase. To maintain that top spot among email recipients, be sure you’re sending valuable content every time . Whether it’s a blog post with helpful advice for a specific challenge your audience is having, or it’s a new podcast with a highly influential guest you’ve interviewed, you want to send emails based on your buyer personas.