Account-based marketing is a powerful B2B marketing strategy that allows businesses to target

high-value accounts and treats each account as a market of one person. Companies integrate a

customized approach and tailored communication for each account. It results in increased

responses and ensures a high conversion rate. In ABM, marketers lay emphasis on the quality of

accounts rather than the quantity of leads.An account-based marketing strategy helps B2B

businesses get a higher ROI than traditional marketing initiatives.



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